What to expect?
The programme centres on four key thematic pillars with an emphasis on dynamic session formats. Moving away from traditional long presentations, the agenda prioritises shorter, interactive sessions, extended networking breaks, member-driven storytelling, and dedicated student engagement. Early outreach to association representatives and panel contributors strengthens the program’s relevance and diversity.



The ICCA CEC 2026 programme is designed as a dynamic, experience-driven journey that combines strategic insight, creative thinking, and meaningful networking. It is structured to actively engage participants and challenge conventional approaches within the meetings industry. The event opens with informal networking and business exchange, culminating in the official evening opening, setting a collaborative tone from the outset.
| Time | Programme |
|---|---|
| ICCA CEC pre programme, Sunday, 6 September 2026 | |
| 14:30 – 16:30 | Discover Ljubljana |
| 17:00 – 18:00 |
Track A, City Hotel
Networking: Networking Session for ICCA First Timers
Track B, City Hotel
Networking: ICCA Business Exchange
|
| Welcome reception and opening night Sunday, 6 September 2026, Center Rog | |
| 19:00 – 22:00 | Join fellow delegates for the official opening of ICCA CEC 2026. An evening of networking, celebration and the first spark of the Unicorn Awards, set in one of Ljubljana’s most inspiring creative venues. |
| Change Your Perspective, day 1 Monday, 7 September 2026, Cankarjev dom Ljubljana | |
| 07:00 – 08:00 | Activation: Morning in Ljubljana’s Green Heart |
| 08:30 – 09:00 | Coffee & networking |
| 09:00 – 09:10 | Welcome session: A New Perspective Begins, Welcome to ICCA CEC |
| 09:10 – 09:25 | Opening ceremony: Connecting Perspectives |
| 09:25 – 10:00 | Panel: Changing Perspectives, Leading Through Transformation |
| 10:00 – 10:15 | ICCA update: The Road Ahead |
| 10:15 – 10:40 | Keynote: How Creativity Makes Events Matter |
| 10:40 – 11:00 | Networking break |
| 11:00 – 11:40 | Active panel: What PCOs and Event Agencies Can Learn from Each Other |
| 11:40 – 11:50 | Market insight: Connectivity Alone Is Not a Strategy |
| 11:50 – 12:20 | Round table: Aviation Reality Check |
| 12:20 – 12:30 | Market insight: What Guests Really Remember? |
| 12:30 – 13:00 | Round table: Are Venues Ready for What’s Next? |
| 13:00 – 13:05 | A short welcome from Cankarjev dom |
| 13:05 – 14:00 | Networking lunch in the park |
| 14:00 – 14:15 | Activation: Change Your Perspective, Interactive Energiser |
| 14:20 – 15:00 |
Track A, Club CD Hall
Workshop: Building Bridges, The Power of Ambassador Programmes
Track B, Alma Karlin Hall
Fishbowl: Artificial Intelligence, Cutting Through the Noise
|
| 15:00 – 15:20 | Networking break |
| 15:20 – 16:05 |
Track A, Club CD Hall
Campfire sessions: Changing Perspectives
Track B, Alma Karlin Hall
Competition: Next Gen Challenge
|
| 16:05 – 16:45 | Keynote: Designing Emotions, The Most Powerful Lever for Behavior Change and Impact |
| 16:45 – 17:00 | Closing session: Reflections and Closing of Day 1 |
| 17:00 – 17:45 | Site inspection: Cankarjev dom, CD Congress Centre Ljubljana |
| A night in the City Museum Monday, 7 September 2026, City Museum | |
| 19:30 – 22:00 | Step into the historic City Museum for an evening of meaningful connections, local flavours and relaxed networking. Celebrate the spirit of ICCA CEC while discovering the stories and heritage of Ljubljana. |
| Change Your Perspective, day 2 Tuesday, 8 September 2026, GR Ljubljana, Congress & Convention Centre | |
| 08:30 – 09:00 | Coffee & networking |
| 09:00 – 09:05 | Welcome from GR Ljubljana, Congress & Convention Centre |
| 09:05 – 09:15 | Start the day together: ICCA CEC Bingo |
| 09:15 – 09:40 | Keynote: Creating Moments the World Remembers |
| 09:40 – 10:00 | Student Challenge: Winning Team Presentation |
| 10:00 – 10:15 | ICCA Fire Talks: ICCA CEC Member Spotlight |
| 10:15 – 10:45 | Networking break |
| 10:45 – 11:45 | Workshop: Association Perspectives & Smarter Bidding, Building Stronger Partnerships Between Associations and Destinations |
| 11:45 – 12:15 | Keynote: Staying Human in the Age of AI |
| 12:15 – 12:30 |
Closing session: The Journey Continues
|
| 12:30 – 13:30 | Lunch in a park |
| 13:30 – 14:00 | Site inspection: GR Ljubljana, Congress & Convention Centre |
| 13:45 – 14:00 | Transfer to Ljubljana Castle to continue with the Unicorn Events afternoon programme |
| Do you believe in unicorns? Change Your Perspective Again Tuesday, 8 September 2026, Ljubljana Castle | |
| 14:20 – 14:40 | Centre Stage: Opening Ceremony of Milano Cortina |
| 14:40 – 15:00 | Centre Stage: Closing Ceremony of Milano Cortina |
| 15:00 – 15:15 | Olympic F*ck Ups: The Things We Got Wrong |
| 15:15 – 15:30 | Networking break |
| 15:30 – 16:15 | Festival Founders Forum, From Festival to Movement |
| 16:15 – 16:40 | Joker Out: Behind the Scenes of a Historic Event |
| 16:40 – 17:00 | Centre Stage: How Creativity Makes Events Matter |
| 17:00 – 17:15 | The Unicorn Manifesto: What Should Never Change in Live Events? |
| Unicorn Awards winners ceremony: A Castle Night of Celebration Tuesday, 8 September 2026, Ljubljana Castle | |
| 20:00 – 23:00 | Celebrate the pinnacle of the Unicorn Awards at Ljubljana Castle, where innovation, excellence and inspiration take centre stage. Join us for an unforgettable evening of recognition, celebration and panoramic views over the city. |
Extra option: the Unicorn Awards' winners ceremony
Founded in 2012, the competition, formerly known as the Conventa Best Event Award, sought to unearth Europe’s most impressive events. Since then, the competition has become a benchmark for leading industry events across the Baltics, Central Europe, Eastern Europe, and the Balkans. The competition aspires to showcase something scarce – unicorns – events that leave a lasting imprint, create communities and push the envelope.
You will have the chance to see the leading events across Europe as they win their much-deserved Unicorn trophies at Ljubljana Castle on 8 September 2026. Moreover, you will have the chance to meet event managers, creative heads, marketing experts, event organisers, providers of meeting services, representatives from companies, agencies, associations, and everyone else co-crafting the events and the advertising and marketing landscape.
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